Filed Under:Your Practice, Sales Marketing

The ‘key’ to selling to women

Are women really a “niche” market? If women are a niche, then I guess men are, too, right? But you rarely hear that a financial advisory firm is targeting men. So, then, why women?

There’s no question that working with women is an art — but perhaps not in the way you think. The successful targeting of women as a profitable segment of your business may first require that you drop some of your preconceptions.

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Nichole Morford

Nichole Morford
Managing Editor

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