Filed Under:Life Insurance, Sales Strategies

Canadians prefer to buy in-person

Of the Canadian households that prefer to purchase through non-face-to-face methods, the Internet was the most popular.
Of the Canadian households that prefer to purchase through non-face-to-face methods, the Internet was the most popular.

A little more than three-quarters (76 percent) of Canadians favor purchasing life insurance in a face-to-face meeting with an agent over buying from work, the Internet, or by direct mail or phone, according to new research.

Research firm LIMRA discloses this finding in its “2013 Canadian Life Insurance Ownership Study,” which monitors long-term patterns in life insurance ownership, adequacy of coverage, and consumers’ attitudes about life insurance. The study surveyed more than 3,200 Canadian household financial decision makers.

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Nichole Morford

Nichole Morford
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