It’s been 21 years since I left my corporate marketing job in Washington, DC, to open my own marketing consulting and creative services firm in Cleveland. So to celebrate my company’s 21st anniversary, here are 21 timeless tips for your smart marketing strategy.
11. Every marketer needs print. People still read and study printed materials to make purchasing decisions. Printed brochures, catalogs and direct mail play a critical role in almost every organization’s marketing strategy.