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IICF partners with Sesame Street to improve literacy

Sesame Street's Grover and Alan at today's launch of Every Day is a Reading and Writing Day.
Sesame Street's Grover and Alan at today's launch of Every Day is a Reading and Writing Day.

Today, in an event held at the New York Public Library, the Insurance Industry Charitable Foundation (IICF) and Sesame Workshop (the nonprofit organization behind Sesame Street) announced the launch of their partnership in the name of early childhood literacy. 

"We believe that every child has the potential to be great," said H. Melvin Ming, president and CEO of Sesame Workshop. "Characters can teach kids the fundamental lessons of learning and preparedness for life."

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Nichole Morford

Nichole Morford
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