Filed Under:Life Insurance, Sales Strategies

Life insurance in aisle 5

Insurers turn to big box retailers to sell.

(AP Photo/Damian Dovarganes)
(AP Photo/Damian Dovarganes)

Life insurance sales strategies are in need of a change if insurers ever want to saturate the middle market.

That was the focus of just one session at the 2013 LIMRA Annual Conference held Oct. 21-22 in New York. Speakers Todd Silverhart, corporate vice president and director of insurance research at LIMRA, and Manish Bhat, MetLife's senior vice president of global brand and digital marketing, spoke to how middle-income households are less likely to buy life insurance even though they know they need it, and how partnering with retailers may be the future of life insurance sales. 

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Nichole Morford

Nichole Morford
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