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Asset managers are staffing up to support alternatives

Forty-seven percent of asset managers intend to dedicate more personnel to marketing alternatives within the next year.
Forty-seven percent of asset managers intend to dedicate more personnel to marketing alternatives within the next year.

With alternative asset classes outpacing traditional vehicles in popularity among investors, it’s no surprise that asset managers are increasingly directing their energies at alternatives. Indeed, nearly half of asset managers now expect to hire additional marketing personnel to support alternatives, according to new research.

Cerulli Associates discloses this finding in the November 2013 edition of “The Cerulli Edge: U.S. Asset Management.” The report examines trends among product management teams, alternative investments and third-party intermediaries.

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Nichole Morford

Nichole Morford
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