Filed Under:Life Insurance, Sales Strategies

Don’t make this fatal mistake

I get lots of cold calls from salespeople trying to sell me stuff for my business. In most cases, I quickly brush them off, usually because they are unprepared or unfocused or because they simply do a poor job of selling during the call.

However, last week, a salesperson managed to keep me on the phone and schedule me for an online demo. That doesn’t happen very often!

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Nichole Morford

Nichole Morford
Managing Editor

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