Filed Under:Life Insurance, Life Planning Strategies

Plurality of Americans are good workers

Although most Americans believe that being a good person is extremely important (77 percent), just two in five (41 percent) believe they’re on the right track, new research reveals.

The latest edition of the “Keep Good Going Report” from New York Life identifies four segments of Americans based on the fundamental differences in how they identify and cultivate goodness in their lives: Good Leaders, Good Nesters, Good Workers and Good Strivers.  The findings are based on an analysis of responses from more than 2,000 Americans that explores their values related to family, personal life, work and community. 

Good Leaders

Twenty-six percent of Americans who participated in the Keep Good Going survey are Good Leaders.  Good Leaders are keeping good going in all aspects of their lives: personal, family, work, and community.  Good Leaders are comfortable with their financial situations, active in their community, and tend to be more politically active as well.

Good Nesters

Twenty-four percent of Americans who participated in the survey are Good Nesters.  These individuals are focused on their families.  They place high importance on their relationships with their children, and so they tend to focus on promoting goodness in their own home rather than in their communities.  

Good Workers

Twenty-nine percent of Americans who participated in the survey are Good Workers. These people keep good going by focusing on work and family and strive to find balance between these two aspects of their lives.  They tend to be hard-working and work-centric.  

Good Strivers

Twenty-one percent of Americans who participated in the survey are Good Strivers. They believe that life is not easy, and while they want to keep good going in their family, work, personal and community lives, they aren’t able to focus on it because they believe it is hard in today’s world.  They point to their need for greater financial success to be able to perpetuate good.  


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Nichole Morford

Nichole Morford
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