Filed Under:Health Insurance, Ltci

LTC community fights for attention

The silver tsunami

They aren't getting any younger. (AP photo/Mark J. Terrill)
They aren't getting any younger. (AP photo/Mark J. Terrill)

Insurance groups, insurance companies and insurance producers are trying to tap Americans on the shoulder this month and remind them that long-term care (LTC) planning is much more of a mess than acute health care planning.

Despite the controversy over the problems with the Patient Protection and Affordable Care Act (PPACA) enrollment site and with PPACA-related health insurance policy cancellations, most Americans still have some kind of public or private health insurance.

State partnership programs use state Medicaid asset qualification rules to give residents incentives to buy private long-term care insurance (LTCI) -- and reduce the risk they will need Medicaid nursing home benefits.

AALTCI, for example, is promoting an LTC sales conference scheduled to start in Kansas City, Mo., May 18. The group is noting that, this year, it will stream the conference proceedings live on the Web.

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Nichole Morford

Nichole Morford
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