Amy McIlwain of Financial Social Media will again present attendees with tips on the best ways to leverage their businesses using social media at the NAILBA 33 conference in Hollywood, Fl., on Friday, Nov. 21, 2014 at 11 a.m. Here are some of the strategies and insights McIlwain shared at last year’s meeting:
Many in the insurance industry have been slow to adapt to the world of social media due to compliance concerns, skepticism and fear of the unknown. But more industry professionals are warming up to the idea each day as the potential benefits become harder to ignore.
If LinkedIn is the golf course of social media, Twitter is the cocktail party, McIlwain said. Lots of conversations are occurring at once, and it’s all about what’s happening right now.