At the MDRT Top of the Table meeting this fall, Don Speakman presented a convincing case for why you should consider expanding your business through seminar marketing. He said he started doing group presentations to communicate his ideas because one-on-one marketing efforts were not efficient.
Don recalled that, early in his career, he had dinner with a prospect who was referred to him. Within the first 10 minutes of meeting this prospective client, he realized they were not going to be a good fit. However, because he had promised this prospective couple dinner, he had to spend another hour and a half making small talk with them.