From Silicon Valley to Wall Street and all around the world, Twitter is the word. The popular online social network recently went public, proving once and for all that tweets, trends and hashtags are here to stay.
Nevertheless, many insurance advisors are still trying to figure how best to use Twitter for business. Is it a sales channel, marketing channel, or customer service channel? The answer: All three!
3. Discover opportunities.
Follow people you know, and then pay attention to “social signals” they share, like interest in buying a new car or photos of new babies. People are quite likely to share updates over Twitter about what they're up to, and it's pretty non-intrusive for an agent to follow them, learn this info, connect online and then reach out over phone or email at the appropriate time.