Filed Under:Your Practice, Sales Marketing

How to gain clients for life

Marketing Playbook

In last month’s column, I discussed how to quickly generate rapport — and therefore trust — with a prospect through the use of mirroring. Through this technique, you can gain your client’s trust by mirroring their body posture.

Now, I’d like to discuss how your vocal inflections will help facilitate the rapport between you and your client.

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Nichole Morford

Nichole Morford
Managing Editor

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