Filed Under:Annuities, Fixed Indexed

Selling annuities to younger workers: A lesson in futility?

Opinion

Gen Xers may be a prime target for annuity sales. AP Photo/M. Spencer Green
Gen Xers may be a prime target for annuity sales. AP Photo/M. Spencer Green

Marketing annuities to younger workers may seem like a futile task. At first glance, annuities might not appear to be the most appealing or prudent investment for these consumers.

However, standard retirement plan options are changing, allowing a platform for annuities to succeed as a valuable option for members of Gen X — those in their 30s and 40s — who may be deciding how best to save their hard-earned money.

Originally published on ProducersWeb. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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Nichole Morford

Nichole Morford
Managing Editor

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