After 87 illustrious years, this December 2013 issue marks the end of Life Insurance Selling as a stand-alone title.
It is undeniably sad to see the end of a title that has been such an important sales resource for generations of life insurance producers. But this move is actually a landmark step in an evolutionary process that demonstrates renewed commitment to a strong print product in an era known for print consolidation.
As of January 2014, Life Insurance Selling will officially merge with its sister title, the venerable 117-year-old National Underwriter Life & Health. Together, they’ll create one unified title with the largest audience, the best editorial and the deepest footprint of any business-to-business insurance publication in the market.
The new, LIS-integrated NU Life & Health promises to be bigger, bolder and better than ever. I want readers of Life Insurance Selling to know that the same great producer-driven, peer-to-peer editorial content this brand has always been known for will be an important part of the new NU Life & Health moving forward. Many of the same authors that readers of Life Insurance Selling are familiar with will still be present in the new NU Life & Health, including columnists David Saltzman, Kim Magdalein, Maria Ferrante-Schepis and myself. And you can count on another Life Insurance Selling tradition to live on in the form of a steady flow of exclusive contributed articles from active producers and other highly qualified industry subject matter experts. We will also continue to provide insightful looks into the best practices of top producers with our monthly “Producer Profile” features.
I’m happy to report that Richard Hoe, who has been writing “The Investment Edge” for Life Insurance Selling since 2000, has found a home with our new sister publication, Retirement Advisor, which is, as of January 2014, the new name of Senior Market Advisor. Even if you are not a subscriber to that magazine, you’ll still be able to read Richard’s columns on our Internet home at LifeHealthPro.com.
I also want to thank columnist Brent Welch, CFP, ChFC, CLU, AIF for his work on “Is This About Insurance?” for the past few years, and Charles K. Hirsch, CLU, a former editor and publisher of Life Insurance Selling who graciously served as a contributing editor for the past few years and brought us the “Producer Roundtable” features.
I am also proud of the work that former Publisher John K. Moore and the sales team, Art Director Brian Gilbert, Managing Editor Corey Dahl and I have teamed up for in recent years to bring Life Insurance Selling to the top spot in the industry in terms of market share. I look forward to strengthening that position as we team up with NU Life & Health.
Finally, the most important thank you of all goes out to Life Insurance Selling’s loyal readers, who have not only benefitted from the magazine’s content but also played a major role in creating that content. Life Insurance Selling’s goal right from its 1926 start was to share insight with peers in a collective effort to help sell more life insurance to Americans who need it.
Important reminder to readers:
In order to receive your new complimentary subscription to NU Life & Health, please sign up by visiting www.LifeHealthPro.com/subscribe or calling (800) 458-1734.