Filed Under:Your Practice, Social Media

Twitter-related missed sales opportunities at $14.6M

The total value of missed sales opportunities for health insurance connected with insurance-specific tweets is estimated at $14.6 million, according to a new report.

Leadsift reveals this finding in its Missed Opportunity Index (MOI), a free monthly report that uses global, real-time social conversations to better understand customer behavior and purchase intent. The report analyzed more than 2.6 million insurance-specific social leads to identify business opportunities to drive sales and build relationships with customers.

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Nichole Morford

Nichole Morford
Managing Editor

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