Filed Under:Your Practice, Sales Marketing

Make 2014 a year of growth, prosperity for life industry

Opinion

It’s been a bumpy ride. Slow economic recovery and low interest rates have pounded the industry for five years. Carriers, advisors and customers are in it together, and we face common challenges. But our industry has proven its resiliency in the past, and 2014 can be a year of growth and profitability if we apply basic principles that have stood the test of time. 

As the CEO and chairman for the companies of OneAmerica and a former advisor and general agent with 40 years in the industry, I have a unique perspective into our business, what lies ahead and how we might respond to these lingering challenges.

It’s time to take charge

We need to meet these challenges and seize these opportunities in 2014. The U.S. government cannot ride to the rescue, nor do we need them to. We — the industry — are the cavalry. We are positioned to fulfill the protection and retirement needs of Americans, and history is on our side.

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Nichole Morford

Nichole Morford
Managing Editor

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