Filed Under:Life Insurance, Sales Strategies

Annuities more popular than industry thinks

The study's findings suggest that producers need to consider a broader target profile for annuity prospects.
The study's findings suggest that producers need to consider a broader target profile for annuity prospects.

Consumers are potentially more interested in purchasing annuities than financial professionals think they are, a Genworth Financial survey found.

The study, which included responses from more than 1,300 consumers and 300 financial professionals, found that 40 percent of qualified non-annuity owners said they would consider buying one but had never been presented the option by an advisor.

Originally published on BenefitsPro. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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Nichole Morford

Nichole Morford
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