Filed Under:Life Insurance, Life Products

Our 7 favorite celebrity insurance spokespeople

The American population is woefully underinsured and uninsured. Can celebrity spokespeople bridge the gap? Maybe, maybe not, but some of them sure seem to be enjoying themselves while trying. From famous actors and actresses to former politicians and astronauts, a whole host of celebrities have become spokespeople for insurance. Here are seven of our favorites.


Betty White

Famous for her late night chats over cheesecake on the show the Golden Girls, Betty White was the spokesperson for the Lifeline Program. In one video teaser, surrounded by hunks in golden shorts, White proclaims “I’m gonna rock your world with my cheesecake!” The series of short clips centered on redefining your golden years by selling your life insurance policy depicts Betty White breakdancing with her entourage and sitting on a golden throne surrounded by attractive younger men. Betty White has her cheesecake and eats it too!

Alex Trebek

What is whole life insurance, Alex? Alex Trebek, the Jeopardy host and official Colonial Penn Life Insurance Company spokesman, can tell you this, as well as the official national anthem of Estonia. Colonial Penn proudly boasts guaranteed acceptance life insurance on their website next to an image of the confident looking game show host. In this video, an abnormally somber Trebek appears in a commercial for Colonial Penn targeting prospective insurance consumers between the ages of 50 and 85 with an insurance product that promises no health questions or medical exams.

sBuzz Aldrin

Aldrin may have been the second person to walk on the moon, but he is the first celebrity spokesperson for The Entaire Global Companies. If Buzz Aldrin’s undergarments from his infamous spacewalk are worth about $20,000, imagine how much his endorsement is worth!

Image: Buzz Aldrin presents the mankind award at Spike TV's Guys Choice Awards at Sony Pictures Studios on Saturday, June 8, 2013, in Culver City, Calif. (Photo by Frank Micelotta/Invision/AP)


John Travolta

Before he was a hip-swiveling greaser or a smooth talking hit man, John Travolta aired in a weepy life insurance commercial for Mutual Life Insurance Company of New York. Travolta’s character says this about his father, “He had it all planned. There was only one thing he didn’t plan; he didn’t plan on dying.” The commercial ends with Travolta staring morosely out the window of the restaurant he must now work at instead of going to college; the voiceover states, “As painful as it might be for your family to go on without you it would be even more painful for them to go on without anything.”


“Cake Boss” Buddy Valastro

Buddy Valastro, also known as the “Cake Boss,” was a 2012 spokesperson for the LIFE foundation. In a video advocating for life insurance, the Cake Boss tells a tearjerker about how his father, who did not have life insurance, passed away when Valastro was still in high school. After dropping out of high school, the cake boss in training took over his father’s bakery, working over 12 hours a day. He ends the commercial on a positive note, explaining the importance of life insurance and how beneficial it could have been if his father had ownedt it.


Scott Hamilton

Scott Hamilton, the Olympic gold medalist figure skater, hosted “Skating on Thin Financial Ice,” a life insurance awareness month event sponsored by the LIFE Foundation. Hamilton told the heartbreaking story of his mother’s struggle with cancer. He explained that after she passed away he would have had to quit skating if it wasn’t for an anonymous donor. "It's sad to think that the college plans of so many children would be threatened if they lost their parents," said Hamilton. "It makes me appreciate the security that my own life insurance protection provides my family. I was lucky, and I got to pursue my dreams even when it seemed I would never be able to afford to. But I don't rely on luck with my own family's financial security and neither should any mom or dad."


Fred Thompson

Outspoken former Republican senator, lawyer and actor, Fred Thompson is a representative for the American Advisors Group. Playing to patriotic sentiment and tough economic times, Thompson encouraged people over the age of 62 to consider a reverse mortgage. The former Law and Order actor continues his late-night campaign to educate seniors across the country about how to turn their home equity into tax free cash.


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