Filed Under:Life Insurance, Life Planning Strategies

Most Canadians plan to give over the holidays

The survey's release coincides with a 2013 BMO Employee Giving Campaign underway across North America.
The survey's release coincides with a 2013 BMO Employee Giving Campaign underway across North America.

Close to nine in 10 Canadians will be engaged in charitable activity during the holiday season, according to a new report from BMO Harris Private Banking.

The study, “Canadians and Giving 2013,” is based on an online survey of 1,023 Canadians ages 18 and older. Conducted by the research firm Pollara, the report reveals how Canadians intend to support charitable causes in November and December.

Among the study’s findings:

  • 52 percent have or will be donating money;
  • 49 percent have or will be donating canned goods or a food basket;
  • 47 percent have or will be donating clothing;
  • 23 percent have or will be volunteering.

The study also explores what percentage of Canadians donated to charitable causes in 2013, the average amount they gave and the sectors they supported. The study finds that:

  • 77 percent donated to a charitable cause in the past 12 months (down slightly from 79 percent in 2012);
  • The average amount donated was $580 (up from $557 in 2012).

The most popular causes Canadians supported in 2013 included:

  • Health and medical (63 percent);
  • Anti-poverty (41 percent);
  • Religious (23 percent);
  • Animal welfare (21 percent);
  • Foreign aid (13 percent).

The following is a break-down of charitable giving by region in Canada:

Region % who are doing some sort of charitable giving this holiday season % who are donating cash this holiday season % who are donating canned goods/food basket this holiday season % who are donating clothing this holiday season % who are volunteering this holiday season % who donated money to a charity in the past 12 months
National 86 52 49 47 23 77
Atlantic 79 55 46 42 27 73
Quebec 85 47 45 40 20 71
Ontario 89 54 51 50 23 79
Prairies 85 62 52 45 34 88
Alberta 89 60 48 49 18 79
B.C. 84 46 46 52 25 76
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