Filed Under:Markets, Affluent

LGBT: The emerging market closest to home

The Wondering Mind

(AP Photo/Dmitry Lovetsky, File)
(AP Photo/Dmitry Lovetsky, File)

The LGBT community is an income force to be reckoned with. They are generally more educated and have a higher income than heterosexual couples, making them perfect candidates for the life insurance and financial advisor industry.

The Williams Institute, a think tank at UCLA that focuses on LGBT issues, dissected Census data to arrive at some startling conclusions. The study says that approximately 46 percent of people in same-sex relationships have college degrees, compared to under one-third of people in heterosexual relationships. And more education (usually) means more money. Median household income for same-sex couples with both partners in the labor force is $94,000, compared to $86,000 for heterosexual couples.

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Nichole Morford

Nichole Morford
Managing Editor

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