The Patient Protection and Affordable Care Act (PPACA) seems to be changing the core market for short-term medical insurance.
Ten years ago, the obvious prospects were young people who were fresh out of college and workers who had lost their jobs and were horrified by the cost of COBRA continuation benefits.
Now that the PPACA insurance rules are taking effect and the PPACA exchange program has had a rocky start, PPACA may be making short-term medical even more attractive to young, healthy adults and relatively young, healthy COBRA candidates than it used to be.
In the past, Ryan Kennelly of Illinois Health Agents Inc. was selling one or two short-term medical policies per week. In the fourth quarter of 2013, as the public exchanges jolted to life, sales increased sharply. “I probably sold more short-term policies than I ever have before,” Kennelly said.