Filed Under:Your Practice, Sales Marketing

Sales reps need more social media training

Capturing new accounts is a top objective of 60 percent of enterprise sales organizations worldwide.
Capturing new accounts is a top objective of 60 percent of enterprise sales organizations worldwide.

Capturing new accounts is a top objective of 60 percent of enterprise sales organizations worldwide, according to new research.

CSO Insights discloses this finding in its “2014 Sales Performance Optimization Study.” The 20th annual report polled 1,200 companies worldwide on more than 100 sales effectiveness-related metrics.

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Nichole Morford

Nichole Morford
Managing Editor

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