Filed Under:Your Practice, Sales Marketing

A buyer’s checklist of technology essentials

Certain IT solutions used by life insurance manufacturers and others engaged in product distribution are mission-critical.
Certain IT solutions used by life insurance manufacturers and others engaged in product distribution are mission-critical.

New technologies are upending life insurance sales professionals’ practices as never before, partly because of the efficiencies they bring, but also because of changing consumer expectations about how, and the speed with which, business should be conducted.

This is especially true for veteran producers long accustomed to working with pen and paper. The technology shift can be overwhelming. One reason: New solutions coming to market entail a learning curve — requiring time from advisors who may not have much to spare. A second factor is the intimidatingly large number and variety of technologies.

One example is a marketing solution that lets producers promote their practices, planning concepts and products offered through ING. Co-branded information can be expedited both as printed literature or electronically, the latter boasting extra features, such as an auto acknowledgement when the recipient has opened the producer’s e-mail.

ING also boasts interactive analysis, illustration and presentation software, the most prominent of which is ING Presents. The proprietary tool offers, among other features, the ability to illustrate ING products, respond to RFPs and graphically portray the client’s financial condition or needs.

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Nichole Morford

Nichole Morford
Managing Editor

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