Filed Under:Health Insurance, Individual Health

Towers Watson tries to smooth exchange enrollment

The big rush comes in the fall. (USDA photo)
The big rush comes in the fall. (USDA photo)

Towers Watson & Company (NYSE:TW) has learned a lesson about running a health insurance exchange: Persuading some customers to enroll "off-cycle" makes life easier.

Executives at the company talked about their private exchange programs Tuesday during a conference call with analysts.

The HHS officials in charge of running the PPACA public exchanges have tried to reduce antiselection risk in the public exchange individual "qualified health plan" (QHP) market by offer access to individual QHP coverage on a true guaranteed-issue basis only during a limited "open enrollment period." 

John Haley, the company's president, said during the analyst call that, at the Towers Watson exchanges, exchange managers have been focusing on trying to smooth out the seasonality in the retiree health exchange enrollment process, rather encouraging retirees to enroll in November and December.

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Nichole Morford

Nichole Morford
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