Filed Under:Your Practice, Sales Marketing

Advisors ‘struggling’ to get most out of social media

Advisors’ attitudes toward social media are changing for the better, but few are maximizing its business-growing potential.

Two-thirds of advisors today rank social media’s overall value to their business as “high” or “medium,” a 36 percent increase from 2010, according to American Century’s fifth annual Financial Professionals Social Media Adoption Study released Thursday.

Originally published on ThinkAdvisor. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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Nichole Morford

Nichole Morford
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