Filed Under:Annuities, Sales Strategies

Seth Godin: The idea guy

Opinion

Seth Godin - The Idea Guy
Seth Godin - The Idea Guy

Seth Godin, author of 17 bestsellers and world-reknown speaker, will present the Closing General Session at the NAILBA 33 conference in Hollywood, Fl., on Friday, Nov. 21, 2014 at 3 p.m. Here are some insights from Godin:

“We live in a world where consumers actively resist marketing. So it’s imperative to stop marketing at people.

Here are a few key quotes I cribbed from Godin, ideas and thoughts you might want to incorporate into your business philosophy:

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

 

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Nichole Morford

Nichole Morford
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