Filed Under:Health Insurance, Individual Health

PPACA boosts ad expense growth [Infographic]

The rollout of the public health care exchanges under PPACA provided a competitve landscape for insurers.
The rollout of the public health care exchanges under PPACA provided a competitve landscape for insurers.

The Patient Protection and Affordable Care Act (PPACA) has begun to reshape the health care industry. The sharp increase in advertising expense for health insurers in 2013 is one of the indicators of this change, according to a report published by SNL.

The end of 2013 brought the rollout of the public health care exchanges under PPACA. This provided a "competitive landscape for insurers because the public exchanges serve as a platform for smaller regional players to enter the market," says the report.

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Nichole Morford

Nichole Morford
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