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MDRT speaker: Dare to dream

MDRT speaker Kevin Gaskell urged attendees on Sunday to
MDRT speaker Kevin Gaskell urged attendees on Sunday to "become obsessed with team success." (ThePhotoGroup)

How do you create a business culture that encourages creativity, inspires co-workers and drives growth and profitability? To hear Kevin Gaskell tell it, realizing these multiple objectives success starts with this: "daring to dream."

Gaskell should know. For the former manufacturing executive turned business coach has repeatedly worked wonders at the various companies he's restored to financial health or kick-started over the years.

And therein lies a distinguishing feature of Gaskell's method. Too often, he observed, company executives fail to leverage the intellectual capital of their staffers. By tapping employees' "genius within," company management can "create the magic of shared achievement," giving staffers a stake in a successful outcome.

"Most people are overworked, but underutilized," said Gaskell. "You have to give them a chance to contribute. You also have to explain why you're doing what you're what doing. The 'how' part will follow easily."

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Nichole Morford

Nichole Morford
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