Filed Under:Life Insurance, Life Practice Management

10 tips for making the most of Google

Everyone’s favorite search engine might just be your most underutilized prospecting tool.
Everyone’s favorite search engine might just be your most underutilized prospecting tool.

A vast treasure trove of free data about client prospects is available for the taking. Yet many advisors lack an understanding of these essential prospecting tools — and are failing to win new business as a result.

At the closing main platform session of the Million Dollar Round Table’s 2014 annual meeting, held in Toronto on June 11, sales consultant Sam Richter sought to close this knowledge gap for the 8,000 assembled attendees. During a fast-paced, thirty-minute talk, Richter reviewed the many web search techniques and tools available through Google, the “invisible Internet,” social networking sites and other online resources.

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Nichole Morford

Nichole Morford
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