Filed Under:Health Insurance, Ltci

LTCI Watch: Arthur


Time flies.
Time flies.

This past week, the worst thing that Hurricane Arthur did in most of the country was raise doubts about whether Americans should go out to see Fourth of July fireworks or sit home and re-read their favorite articles. Arthur did everyone the favor of reminding us that we ought to take a look at whatever backpacks, pantry shelves or closet shelves of emergency supplies we happen to have, whether those happen to be supplies designed mainly to help us deal with reasonably predictable threats, such as hurricanes and wildfires, or bolts out of the blue, such as house fires, meteor strikes and earthquakes in areas not known for having earthquakes.

It's also a good time for people involved with selling long-term care insurance (LTCI) to think about whether it makes sense for them to use small flashlights or small radios as novelties that potentially serve the dual purpose of marketing producers' personal brand and, possibly, helping the recipients get through difficult events.

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Nichole Morford

Nichole Morford
Managing Editor

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