Filed Under:Your Practice, Social Media

Social media content D.O.A.? Try this! (Infographic)

This infographic about how to create viral content for your social media profiles presents key pointers on how to craft your message, from the desired emotion that you want to evoke, supported by research, to the results you want. This might really help you get started on posting and also help guide you on what to do on social media and your blog.

"Human interest stories that inspire people are the bread and butter of the viral Internet," says one of Gawker's viral content masters. According to a study of articles by BuzzSumo, content that evokes awe is more likely to go viral than content that makes the audience sad or surprised. Think about all of those videos about cats doing human noises or the one about the cat saving a kid from getting attacked by a dog. Yea, cats seem to cause a lot of awe.

Also, don't be afraid to use negatives in your posts or your content articles. It seems like posting about the "things you should never do" really peaks human curiosity. Must... not... click/tap...
—Lynette Gil
All too often, even well-crafted posts end up in the social media graveyard, with just a small number of shares and likes. Here are some how-tos to help you.

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Nichole Morford

Nichole Morford
Managing Editor

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