Filed Under:Your Practice, Social Media

A roadmap to the future of marketing

How is technology changing the way marketing works? A new report by MediaPlant examines this closely, complete with a detailed infographic that shows which trends are taking off, and what might be next (hint: context, including meeting your clients where they're at, will become increasingly important). Among the forecasting: brands will continue to multitask as publishers, video will dominate more and more, social analytics will improve and become critical to business success, and gamification will become a powerful way for businesses to brand and even sell. For advisors and carriers, there are some hurdles to overcome in taking advantage of these tools -- but also huge opportunity ahead.
—Nichole Morford
There's huge opportunity ahead for advisors and carriers that embrace the latest marketing technologies and tools.

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