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The wisdom of marketing to aging boomers | LifeHealthPro

Filed Under:Markets, Boomer Market

The wisdom of marketing to aging boomers

By 2017, Americans over the age of 65 will control 70 percent of the disposable income in the U.S., according to an article by The Fiscal Times. That population will be responsible for $7.1 trillion in annual economic activity, which is expected to increase to $13.5 trillion by 2032.
Google is already investing in technology that will track the aging population's health issues: they created a company called Calico back in September of 2013. Procter & Gamble Co. are already marketing to that aging population. And Japan is seen as the "testing ground" for all of the "aging population markets," or something being called “the silver economy” since they have the oldest population on the planet, when the old to young populations are compared. This presents more opportunities in the emerging markets arena. 


—Lynette Gil
While good public policy can help transform the billion of us over age 60 by 2020 into a source of economic growth - it is markets that will do the trick.

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