Filed Under:Markets, Gen X Y

America's top 10 'coolest' cities

Looking to lure millennial workers and clients? Look no further than Forbes’ 10 meccas of hipdom.

Looking to lure millennial workers and clients? Look no further than Forbes’ 10 meccas of hipdom.
Looking to lure millennial workers and clients? Look no further than Forbes’ 10 meccas of hipdom.

New York didn’t make the top 10 cut.

Chicago didn’t even make a showing.

According to Forbes’ determination of the U.S.’ “coolest” cities, you won’t find many of the usual suspects. Instead, Forbes, collaborating with Sperling’s BestPlaces, came up with a top 20 list of “America’s Coolest Cities” according to some very specific criteria, much of it centering on the interests of millennials.

Forbes began with the 60 largest metropolitan statistical areas and metropolitan divisions (cities and their surrounding suburbs), ranking them on six factors weighted equally: arts and culture, recreation, diversity, local eats, population age 20 to 34, and 2010-2013 net migration.

Are you ready to find out if your city is among the top 10 coolest? Read on.


iNo. 10: Dallas, Texas

Metro: Dallas-Fort Worth-Arlington, Texas

Arts & Culture Index: 95

Recreation Index: 86

Diversity Index: 71.85

Local Eats: 72.7%

Population age 20-34: 28.4%

2010 - 2013 Net Migration: 3.9%

sNo. 9: Boston, Mass.

Metro: Boston-Quincy, Mass.

Arts & Culture Index: 100

Recreation Index: 99

Diversity Index: 53.76

Local Eats: 86.7%

Population age 20-34: 31.4%

2010 - 2013 Net Migration: 2.1%


No. 8: Riverside, Calif.

Metro: Riverside-San Bernardino-Ontario, Calif.

Arts & Culture Index: 88

Recreation Index: 93

Diversity Index: 77.27

Local Eats: 72.2%

Population age 20-34: 29.7%

2010 - 2013 Net Migration: 1.8%


No. 7: Denver, Colo.

Metro: Denver-Aurora-Broomfield, Colo.

Arts & Culture Index: 96

Recreation Index: 91

Diversity Index: 56.44

Local Eats: 70.0%

Population age 20-34: 28.2%

2010 - 2013 Net Migration: 4.2%


No. 6: San Diego, Calif.

Metro: San Diego-Carlsbad-San Marcos, Calif.

Arts & Culture Index: 92

Recreation Index: 96

Diversity Index: 69.90

Local Eats: 78.7%

Population age 20-34: 32.9%

2010 - 2013 Net Migration: 1.7%


No. 5: San Francisco, Calif.

Metro: San Francisco-San Mateo-Redwood City, Calif.

Arts & Culture Index: 98

Recreation Index: 99

Diversity Index: 71.46

Local Eats: 92.2%

Population age 20-34: 28.5%

2010 - 2013 Net Migration: 2.6%


No. 4: Houston, Texas

Metro: Houston-Sugar Land-Baytown, Texas

Arts & Culture Index: 91

Recreation Index: 94

Diversity Index: 74.36

Local Eats: 75.8%

Population age 20-34: 29.0%

2010 - 2013 Net Migration: 4.2%


No. 3: Austin, Texas

Metro: Austin-Round Rock, Texas

Arts & Culture Index: 75

Recreation Index: 48

Diversity Index: 66.54

Local Eats: 73.9%

Population age 20-34: 32.5%

2010 - 2013 Net Migration: 7.5%


No. 2: Seattle, Wash.

Metro: Seattle-Bellevue-Everett, Wash.

Arts & Culture Index: 96

Recreation Index: 99

Diversity Index: 53.81

Local Eats: 81.6%

Population age 20-34: 29.1%

2010 - 2013 Net Migration: 4.0%


No. 1: Washington, D.C.

Metro: Washington-Arlington-Alexandria, DC-VA-MD-WV

Arts & Culture Index: 99

Recreation Index: 93

Diversity Index: 70.34

Local Eats: 68.9%

Population age 20-34: 29.8%

2010 - 2013 Net Migration: 3.9%

Bonus: Want to see which cities made the top 20? Read on.



No. 11: New York

No. 12: Oakland, Calif.

No. 13: Miami, Fla.

No. 14: Sacramento, Calif.

No. 15: San Antonio, Texas

No. 16 (tie): San Jose, Calif. and Los Angeles

No. 18: Raleigh, N.C.

No. 19: Bethesda, Md.

No. 20: Santa Ana, Calif. 

Originally published on PropertyCasualty360. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Featured Video

Most Recent Videos

Behind the scenes with Vicki Gunvalson [VIDEO]


In this exclusive interview, Vicki Gunvalson shares how she built a $15 million a year annuity business by planning for...

Regulator: Market may need to reinvent LTCI


Cioppa says Maine's governor wants to spur the creation of better products.

Dementia: It's more than Alzheimer's


An association calls for policymakers to remember lesser-known neurodegenerative conditions.

Protesters Disrupt WellPoint Annual Meeting


Hecklers call for more disclosures of information about political contributions.

Related resources

More Resources


Power your business with up-to-the-minute insurance news, analysis, and best practices from LifeHealthPro Daily eNewsletter – FREE.

Power your business with LifeHealthPro Daily eNewsletter – FREE.

Enter a valid email address.
Nichole Morford

Nichole Morford
Managing Editor

Thank you for subscribing to LifeHealthPro Daily!

Check Out More eNewsletters Now! Close

Advertisement. Closing in 15 seconds.