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2014 Advisor of the Year: Jason Jenkins

2014 Advisor of the Year

After earning his undergrad in business and economics, Jason Jenkins, partner and co-founder of Denver, Co.-based Jenkins Wealth Management Group, got started by selling mortgage leads before moving into the fixed annuity space. After hosting a few seminars, he says he quickly realized, "Hey, I really like this." "You can help people in a significant way. This is really important. People get divorced over money problems; people have heart attacks because of financial crises."

His desire to help comes with a feeling of responsibility, especially to the senior clients who make up the majority of his business. "I'm a huge fan of history," he says. "The senior generation deserves the best, because they've earned it and they've worked hard for their money. So I’m passionate about doing what I believe is best for our clients. That motivation to serve them is what drives me."

The future

Like many in the industry, Jenkins expects major changes for advisors in the coming years due to shifts in technology and distribution. But rather than fearing the unknown, Jenkins says he's confident about his future. Why? "It's all about value," he says. The distribution of financial products over the Internet or through big box stores like Walmart and Costco will undoubtedly grab market share, he predicts. "And who will that affect? The products pusher," he says. "Consumers are changing and that's forcing the advisors and products to change. The consumers' voice and their power of choice is going to continue to grow. If an advisor is focusing exclusively on product, rather than process and providing a unique value proposition, then he's going to have a very tough time. "


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