Filed Under:Markets, Boomer Market

Saving for retirement a top priority of 2nd wave of boomers

The report finds that investor outlook and financial priorities underpin emerging investors’ behavior and product usage.
The report finds that investor outlook and financial priorities underpin emerging investors’ behavior and product usage.

Safeguarding investments and principal intended for retirement is the top financial priority for nearly half (49 percent) of 1st wave baby boomers, according to a new report.

Cogent Reports, a unit of Market Strategies International, unveils this finding in “Emerging Investor Trends, an online survey of 2,882 affluent investors with $100,000 or more in institutional investable assets. The study that examines financial priorities and behaviors of affluent investors within Generation Y (ages 18 to 32), Gen X (ages 33 to 49) and the baby boomer generation (ages 50-68).

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Nichole Morford

Nichole Morford
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