Filed Under:Annuities, Sales Strategies

In 5 years, millennials will make up 50% of the workforce

How well is your company prepared for this demographic change? Here are five ways to get ready.
How well is your company prepared for this demographic change? Here are five ways to get ready.

For many of us, the New Year is a reason to celebrate. The new calendar is welcomed with parties, fireworks, and even a ball drop. But a very different kind of countdown is coming to the business world in 2020. That’s when the 80 million millennials (ages 18-31) are estimated to make up 50 percent of the employee population.

Whether this milestone is celebrated or not will depend on how well your company is prepared for this demographic change. I recommend businesses create strategies in advance of this historic shift to make sure they are prepared for the opportunities and challenges to come. Here are five things for companies to consider in 2015 so that they are more than ready for the big Gen Y Countdown:

Hire leaders

The Hartford’s 2014 Millennial Leadership Survey found 83 percent of millennials consider themselves to be a leader today and 73 percent aspire to be leaders in the next five years. The workplace is the No. 1 area where they want to lead, with most of their current leadership in their personal lives. Consider that personal  leadership as a great training ground for professional  leadership. If you are hiring employees in 2015, I suggest you look for Gen Y candidates with leadership experience outside of work, including in community organizations, school groups, and sports teams.

Offer training

While they feel like leaders now, millennials recognize that they need training and development to be effective leaders in the workplace. Consider making 2015 the year that you create a leadership succession plan – or refine your existing plan – and offer the training and development necessary to put the plan in action. If you can’t offer in-house training, provide millennials with ideas (and ideally funding) for external training resources, such as online classes, local college courses, books and blogs.

Create mentors

A reverse mentoring program, in which new and experienced employees mentor one another, is another way that you can help your Gen Y employees become the next generation of leaders. Reverse mentoring allows a company to benefit from the expertise of each generation, such as knowledge transfer from long-time boomer employees and the tech skills of “digital native” millennials.  Reverse mentoring can also provide engagement and networking opportunities to those who may feel ignored, such as Gen X’ers who are stuck in the middle of two massively influential generations.

See also: 12 "types" of millennials you should know

Become flexible

When asked about what an employer could offer to retain young employees, millennials in The Hartford’s poll said flexible work schedule (58 percent); merit-based salary increase every six months (41 percent); and insurance benefits (38 percent). Don’t we all want those? You will most likely attract and retain employees from all generations if you strive to offer a good work-life balance, fair-market salaries, and benefits that help protect employees’ health and wealth.

Protect your leaders

Don’t forget to protect your employees. Now that you’ve targeted your future leadership, be sure to offer income protection and communicate the value of this benefit. Employees who have disability insurance return to work after an illness or injury faster than those who do not have the coverage. That faster recovery can help your company with its productivity and can help employees with their personal and professional goals.

The Gen Y Countdown to 2020 is coming. With some planning, you can be ready for it – and even celebrate it.

See also:

Finding the 'sweet spot' in attracting millennials to insurance careers

5 ways to sell life insurance to millennials

11 ways to attract and recruit millennial clients

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Nichole Morford

Nichole Morford
Managing Editor

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