There's one thing insurance and finance executives can bank on when it comes to their online image: It requires thoughtful strategy.
Say goodbye to the era when digital business marketing simply involved building and maintaining a website, and throwing out a few social media posts.
Today, any business large or small without a multifaceted digital and social media strategy is sunk; a flailing digital strategy is tantamount to having none at all.
Sure, agents and advisors can hire someone else to manage their online image. But an outsider can rarely achieve the same level of familiarity with your prospects, clients and overall customer base. So the success of any online consultant may only be as measurable as your own willingness to collaborate and participate in their strategy.
The good news is that each year brings a new batch of data-based tools that can help you better connect with prospects and clients. Here’s a breakdown of some of the 2017 digital marketing trends, compiled and illustrated by the Borenstein Group, a business-to-business (B2B) and business-to-government (B2G) digital marketing agency based in Washington, D.C. Consider these trends as your business sets out to further its online image in the new year.