Agent’s Sales Journal December 01, 2008

Front Page Stories

Short Takes

Sales Review

  • Pssst! How to Stop Being a Secret

    Is your financial business hidden from the eyes of prospective clients? As exciting as that may sound, it's not a good thing. Obviously, your business can't flourish without a constant flow of new clients -- so what's damming up the flood of

Perspectives

Your Practice

Selling Guides

Marketing

  • How to Position Yourself Through Your Marketing Efforts

    An insurance professional once told me he considered himself to be in service, not in sales. While he certainly sells insurance

  • Diversity: 4 Lessons to Sell By

    Three years ago, when I assumed leadership of a financial services agency that serves greater Atlanta, I was determined to create a firm that reflects the communities we serve. Over time, through careful planning, hard work, and commitment, we

  • Diversity: Ready or Not, Here It Comes

    Diversity is changing the world around you. The question is: Is your insurance practice changing with it? Take a case in point, using my agency's hometown as an example. Houston, TX grew in population by more than 15 percent between 1990 and

  • 4 Tips for Selling Insurance in Diverse Markets

    The numbers tell the story: The face and wealth of America is changing, and those companies and individuals who are responsive and understand how to penetrate these markets will lead into the future. Consider the following as a business case for

  • Online Advertising Demystified

    Traditional newspapers are dying, and the Internet is to blame. As businesses shift more of their advertising budgets online, traditional print, billboard, and even radio ads are getting a much smaller piece of the marketing pie. According to a

Sales From The Darkside

  • Marvin's Memorable Perspective

    As an older sales professional, I'd dealt with all the physical troubles that come with age. I'd had hemorrhoids from sitting in my car too much. My eyes could no longer read the fine print on contracts. And my back -- my back was a pain the butt.

Prospecting Corner

Objection of the Month

  • Objection Of The Month - December 2008

    How would you respond to a prospect who says... "I'm so worried that with everything going on in the economy today, my insurer will fail and my policy will go under." "It is normal to think this way. We cannot control today's economy.