Agent’s Sales Journal March 01, 2008

Front Page Stories

  • Reverse Mortgages: What's Suitable for Whom?

    On Dec. 12, 2007, the Senate's Special Committee on Aging heard testimony on reverse mortgages. The information highlighted the importance of reverse mortgages, which convert illiquid home equity into liquid savings. These savings can then be

  • Who Owns Your IMO?

    For any active sales agent, the independent marketing organization (IMO) can be an effective ally in finding suitable products and closing sales. By providing training, marketing solutions, and back-office support, these companies can help a

Short Takes

Sales Review

  • Get Your Show on the Road

    Editor's note: "Step Into the Spotlight" by Tsufit is due to publish in April 2008 Celebrities seem to have it all: beauty, fame, fortune, endless confidence. Too bad business professionals can't live such a charmed life.

Perspectives

  • Funding LTC with Reverse Mortgages

    I started working with senior citizens five years after President Lyndon Johnson signed the Medicare program into law in 1965. When LTCI was introduced, I was excited about it because I realized that these policies may help allow seniors to remain

  • Sell the Process, Not the Product

    I began my career in the financial services industry on the life insurance side. I was the fourth generation of life insurance salespeople in my family. I was proud of my heritage, and I actually sold my first life insurance policy before I

  • To Regulate or Not to Regulate?

    On Jan. 30, 2008, the Ohio House unanimously passed a piece of legislation known as Substitute House Bill 404 -- a bill that, if voted into law, is intended to take steps to protect consumers from life settlement-related abuses. Within the

Selling Guides

Sales From The Darkside

  • Gordon's Snafu Gums up a Call

    I have been enrolling children in registered education savings plans for more than 16 years. Early in my career, I was making a sales presentation to a couple living in a very nice condominium in Toronto. Of course, the focal point of my

Marketing

  • Leverage Your Insurance Experience to Tap into the Millionaire Market

    You may have heard about the millionaire next door. Now, with a worldwide increase in personal wealth, many of us may be surrounded by those millionaires -- and more are moving into the neighborhood every day. According to research from

  • The Golden Rule of Marketing

    Clients and prospects constantly need to be educated so they know and understand the value of your products, services, or practice. Plus, they need to know exactly what to do with this information, or they may never figure out what you want them to

  • Secrets of Beating a Sales Slump

    When a producer is in a sales slump, nothing seems to go right. Real life has a way of intervening, and sometimes the negative outcomes pile up. The slam-dunk case that is all but written goes south, the application that was submitted last week is

Prospecting Corner

  • Funnel Your Way to Better Prospects

    The insurance sales funnel has basically been structured the same way for years, with a wide opening at the top that dwindles to a skinny tube at the bottom. The old method of prospecting was to cram as many prospects into the top of the funnel as

Objection of the Month

  • Objection Of The Month - March 2008

    How would you respond to a prospect who says... "I've heard a lot of bad press about inappropriate life settlement transactions. How do I know that selling my policy is truly the best idea for me?" "While there is both

From The Agents Desk