Life Insurance Selling August 01, 2009
Cover Story
Innovative ideas to grow your business now!
These cost-effective and memorable marketing strategies, presented by the author during the 2009 MDRT Annual Meeting in Indianapolis, can work for you.
Features
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How to position Critical Illness Insurance
Adapted from the author's presentation at MDRT, learn the specific communication tools needed to enter this important, yet underserved, market.
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A high calling indeed: Bob Anderson, CLU, LUTCF
This former teacher has built his successful business by looking at the road far ahead and rising up to meet it - for his clients and himself.
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The 3 keys to practice growth
Proven ideas that will improve your lead generation, practice management and sales process.
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Multi-life long-term care insurance: Navigating the fastest-growing market segment
Producers who are knowledgeable about this compelling choice for business owners and employees alike are poised to take advantages of its current momentum.
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The value of living benefits to consumers - and to you
The guarantees and flexibility of living benefits available from a permanent life insurance policy's cash values are grossly unappreciated. Here's how to do your part to fix the problem.
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Senior suitability: How to protect your clients - and yourself
Follow these nine intelligent business practices to help reduce the possibility of attack after a sale.
Columns
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To your good health: Flying the coop on co-ops
Does it sometimes seem as though we are replaying the events of 1993? In 1993, IBM reported a $4.7 billion loss -- the largest single-year loss in United States corporate history. In 2009, AIG captured that record when it reported losses of $61.7 billion.
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What's going on: 100-year-olds no longer a novelty
The population of the world is getting older. Much older. According to a report released in mid-July by the National Institute on Aging, the world's population of centenarians is projected to reach nearly 6 million by the middle of this century.
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Is this about insurance? - Leverage
With the stock market and real estate market meltdown, there has been some opportunity to see who might have been without cover.
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The investment edge: Summer reading and the iPhone
As I'm writing this month's column, Apple's newest iteration of the iPhone appeared a few days ago, and today's newspaper said that some folks got to the AT&T store at 4:30 a.m. to make sure they got one.
Departments
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Sales Sizzlers: Learning curve: Little things make the biggest difference
I've been fortunate to have just celebrated 29 years in the life insurance business, and as I reflect, I have seen changes in products, technology and sales processes that have shaped the way business gets done in today's marketplace.
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Policy Showcase - August 2009
New products from Genworth Financial, AlwaysCare Benefits, and Pacific Life
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Points that help you sell - August 2009
If you find yourself in a sales slump, take a look at what you were doing last year during your best month. When you check your records, you'll find your planner filled with interviews, telephone calls, appointments and other productive activity.
