Senior Market Advisor November 01, 2008
Cover Story
The power list: Who's who in LTCI 2008
For our second-annual LTCI Power List, we sought out industry insiders, including members of last year's list, to determine the eventual honorees. In talking to these powerbrokers, a list of key players quickly surfaced, coming from a diverse
Feature
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The evolution continues
When annuities first entered the American retirement-planning arena, their popularity grew largely based on their tax-deferral and income-guarantee features. The death benefit was another standard feature that helped annuities win fans. Today, the
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Back to basics
In an information and technology-hungry world, Rich Schuette is a throwback. While many of his peers try to wow clients and prospects with presentations loaded with information and high-tech features, Schuette, a certified financial planner with MJL
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Getting personal with direct mail
Studies in the direct mail industry continue to demonstrate that highly personalized direct mail packages result in increased response rates. In fact, a study conducted by marketing group POD showed a 1,000 percent increase in client and prospect
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Selling solutions not products
"Discover what the clients need and then sell them the solution." If ever there were a piece of frequently repeated advice, that phrase would qualify. There's a reason successful advisors claim that that approach underlies their
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Long term care insurance alternatives: annuities, waivers, combos and riders
With the graying of America, there is little doubt that long term care insurance -- or something like it -- is necessary. Two out of five people over 65 will require nursing home or other long-term assistance. In 2006, an estimated nine
Up Front
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The financial sucking sound
It's one thing to comprehend the volatility of gold, junk bonds and dot-coms, but it's something altogether different (and eye-opening) when that sucking sounds hits a financial entity as stable as the insurance industry. But
That's Life
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The mutual benefits of mentoring
"Mentor and coach others whenever you can. Your teaching will deepen your own learning." -- Lee J. Colan Many advisors to seniors are reaching the twilight of our careers or can at least envision it on the horizon. Like our
Coach's Corner
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Building the right menu for seminar success
Having decided on optimal geographic locations and facilities for a seminar event, you now face the issue of what to serve your guests. Offering several choices opens you up to problems, such as server issues. That is why I offer only one choice of
Profitable Practice
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What a privilege ...
It is to assist people of all ages and backgrounds, to be able to look forward to their retirement years with wistful eyes. That is not always the case. Recently a couple, both 70 years of age, came to my office after listening to our weekly radio
LTCI Insider
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Generate referrals through creative means
Q.I need to increase my leads and create better quality leads to improve my closing ratio and productivity. A. Generating referrals is an excellent way to develop leads. For some creative approaches, I asked Michael Beck of Exceptional
Annuity Advisor
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Prairie people, forest folks and financial reporters
When we moved into our St. Louis home several years ago there were 10 trees growing in the yard. Today, there are three. My wife will tell you the seven missing trees were removed because they were ill or ill placed. My explanation is that my wife
Marketing Playbook
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Six techniques of top producers (part 1)
In meeting peak performers, I have noticed several common characteristics they share. Over the next few columns, I will detail a few of the traits and techniques they use to outdistance the competition, work a whole lot less, and make a whole lot
Practice Management
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Make your business a masterpiece
Have you ever seen one of those hidden object paintings? At first the picture looks like an abstract painting, but if you look "through" the maze of colors you begin to see a hidden image. Some people see the hidden image; others just
Ethics in Action
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Keeping promises keeps clients
Welcome to the political season, a time of countless local, state and national elections. It is also a time when politicians make promises they will never keep - I promise! As the noted Finnish architect Eliel Saarinen once said,
The Motivated Seller
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Adversity breeds strength
How do you stay motivated and productive when times are tough and customers seem to be clutching every penny in fear of economic uncertainty? By remembering that every challenge, setback, and personal difficulty you encounter in life also brings
Compliance Watch
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Will your vote affect Social Security?
Obama or McCain -- no matter which camp you are in, a serious question arises with respect to Social Security. As a citizen, you are probably wondering if there will be funds available when you retire. In the senior market, our clients are very
The Close
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Chaos and opportunity in financial uncertainty
"Government Bails Out Fannie May and Freddie Mac." "Markets In Turmoil." "Wall Street in Crisis as Giants Teeter." "Banking Free Fall Not Over." These were some newspaper headlines and media broadcast
Feedback
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SEC proposal still has readers fired up
(Editor's note: Responses continue to flood our inbox as readers weigh in on our Editor's Blog, "SEC 151A Heats Up." If you'd like to share your own opinion, visit www.SeniorMarketAdvisor.com and submit your
Seniors Speak Out
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Studies have shown that seniors worry most about outliving their money. How do you combat that fear?
My wife and I plan to downsize. We have a bigger house as well as a condo on the beach. What we'd like to do is sell those two properties and move into a small condo. The only problem is, the housing market's been in the toilet. So, we
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What impact has the financial crisis had on your retirement investments?
I haven't looked at the exact numbers pertaining to my accounts, but I've been watching the nightly news. I saw when it dropped 777 points that one day. I know it's hit us, but I see that it's going up and down. Also, a while
New Products
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Universal life
This product combines the permanence of lifetime insurance and no-lapse, guaranteed coverage with the flexibility of limited or lifetime payment options. The level death benefit plan matures at 120, but can be extended. Issued between the ages of
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Final expense
Designed to provide peace of mind for seniors and their families when dealing with end-of-life benefits. ForeLife has already reached $2.2 million in annualized premiums within their first six months of sales. Making difficult situations for
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Variable annuities
Allianz Vision is designed to provide guaranteed retirement income for life, with the potential increase of income in varying market conditions. New enhancements to Allianz's deferred variable annuity product include the optional Lifetime
Red Flag Reminder
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Warn clients about 401(k) debit cards
As the economic downturn continues, clients who find that they are retirement-plan rich but cash poor will tend to make more frequent use of 401(k) debit cards to pay for bills they can't quite manage with their regular income. But as with all