Senior Market Advisor April 01, 2009
Cover Story
Head of the class
Paul Strebel has the best of both worlds. A certified financial planner, certified public accountant, certified business coach and lecturer at Cornell University, he runs the Strebel Planning Group (www.strebelcpa.com), also located in Ithaca, N.Y.
Feature
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The Trends Issue
An ongoing season of economic free-fall has many advisors re-examining the very basics of their practices, their products and their whole approach to selling. With an eye to surviving and thriving amidst economic uncertainty, our annual look...
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The Trends Issue: Use the 5 best marketing trends to get ahead in 2009
In an ever-increasingly competitive marketplace, the need to stand out from your competition is g...
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The Trends Issue: Playing it safe
Clients find new protection with traditional fixed annuities and variable annuity living benefits.
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The Trends Issue: When the going gets tough, the tough start selling
With a slowing economy comes a fiercer, more competitive market that will require you to set your...
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The Trends Issue: Even in a downturn, life insurance proves its worth
Erratic markets, depressed asset values and nervous clients have combined to form a perfect storm for the senior advisor.
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The Trends Issue: Getting creative in a tough LTCI market
There's no question that it's a tougher environment for long term care insurance sales. Nonetheless, some advisors are finding opportunities to grow their LTCI business...
Special Section
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The essential guide to annuities
In this on annuities, Senior Market Advisor enlisted a respected group of industry insiders to give you pertinent stats and marketing tips, as well as the latest rumblings from Capitol Hill (i.e. 151A).
Up Front
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Down, not out
When I get calls from readers, they generally fall into one of two categories: 1. They have a pitch for me. 2. They have a comment about a recent story. But a call I received recently was unlike any other I've answered here. It was from an
That's Life
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Plant the seeds of security with life insurance
"If you do not sow in the spring you will not reap in the autumn." -Irish proverb We've all heard that "April showers bring May flowers." This expression is actually a good analogy for us to use with our senior
Coach's Corner
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The advisor as therapist
Who says that being a financial advisor isn't a little like being a therapist? For instance, if you don't know the difference between an emotional request and a rational (intellectual) one, you'll be blindsided by the emotional
Profitable Practice
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Look "long term" when drafting retirement plans
Who, in their normal way of thinking, anticipates ever being confined to a nursing home? "No way," your client says. "My grandmother was in one of those places and it's certainly not for me." Well, here's the
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Become a king of setting goals
I have a new idea for a game. It's called King of the Beach. The playing board is a replica of a beach. The ocean is on one side of the board while a beach of sand is on the other. Both areas are marked by squares for movement from...
LTCI Insider
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Explaining LTC need by the numbers
Q: Convincing prospects of the need for LTC insurance is difficult. Can you provide some approaches to respond to this objection? A: There are several ways to overcome this objection. Kathleen Smith, an agent in Mt. Juliet, Tenn., shares her
Annuity Advisor
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How to deflect damaging news
If, in a particular universe, all index annuity sellers are crooks, and Jack sells index annuities in that universe, then Jack is a crook.
Marketing Playbook
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Delivering a memorable presentation (Part I)
When I heard him the first time, I was impressed. He caught the group's attention from the first moment with an old joke that somehow gave the audience belly laughs. Coach and TV commentator Lou Holtz. didn't give any earth-shattering
Ethics in Action
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Due diligence? Get serious (Part II)
Last month, I discussed how due diligence went past due in our business ... with devastating results. This month, I'd like to talk about the resurgence of due diligence--and what it all means. Clearly, the lack of due diligence has
The Motivated Seller
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Listen while you work
An ancient Chinese proverb reminds us "to listen well is as powerful a means of influence as to talk well."
Compliance Watch
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Schapiro should be good for seniors
President Obama's pick to head the Securities and Exchange Commission is Mary L. Schapiro, Esq. -- the first woman to serve as the agency's permanent chairman. The appointment comes at a tumultuous time in the financial world and
The Close
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The opportunity of a lifetime (Part III)
Look around you -- there is a new paradigm. Taxes will be much higher in the future. How can we manage that income tax responsibility for our clients? In previous columns, I have directed you toward some wonderful solutions. But I have saved
Seniors Speak Out
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Who does your taxes and why?
"It may sound funny, but I have H&R Block do my taxes. I have a girl there who's been handling my taxes for the better part of a decade. She has my past records, knows what to look for, what questions to ask, so I pretty much show up
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What do you need most from your advisor now?
Trust. The market is so scary right now. It's scary to even think about money and where it's going. I saw that Madoff story on the nightly news and it's so scary. You don't know who to trust. And there's so many out
Red Flag Reminder
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SEC makes call on FINRA arbitration cases
The Securities and Exchange Commission has approved a new rule that will limit motions to dismiss arbitration before investors present their case. This makes it all the more important to avoid consumer disputes in the first place. The new rule
Source List
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Reverse mortgage source list
Reverse Mortgage Source List