Senior Market Advisor March 01, 2009
Cover Story
Marketing strategies that work
Every senior advisory practice needs to be in a constant state of forward motion. It needs to consistently grow through a regular stream of promising prospects, new products and services, state-of-the-art technology and access to the latest
Feature
-
Sell the need not the policy
Long term care insurance is a challenging product. It provides a solution to a relatively straightforward problem, which is the need to fund long term care. Policy features and options can be quite complex, however, and it's easy to start
-
Beat the Big 4
Ask people what a human life is worth and they'll most likely say something like it's "immeasurable" or "priceless." Now try asking how much life insurance that person needs to protect their
-
Stay connected especially in tough times
There is never a bad time for good communication. For independent financial advisors, communication is one of the cornerstones of a good practice. Good communication leads to satisfied clients. Satisfied clients tell their friends and family. They
-
Guide to Navigate SEC 151A
Up Front
-
Build trust with clients
It is no secret that among many consumers, there has been a huge loss of confidence in the markets as well as in financial institutions and experts. With that in mind, I've been in touch with industry and sales experts of late, picking their
That's Life
-
New administration, new impact on clients?
As President Obama and his administration have taken office, they are faced with the worst financial crisis since the Great Depression. Some economists think that the planned stimulus package to revive the economy is a risky decision since we are
Coach's Corner
-
Keep compliance in mind for seminars
Before I continue, I want to tell you about an article I read regarding compliance issues. If you're doing public seminars on a regular basis, it's likely that at some point a regulator will get one of your invitations and you will be
Profitable Practice
-
"Let me check with my advisor..."
"Let me pass your proposal by my current advisor ... to see what he thinks." When you hear this statement from your prospective client, what do you think it means? You are excited beyond measure. Why? Because, in your mind,
LTCI Insider
-
More hot tips on LTC prospecting
Prospecting is an important part of the LTC sales process. It must be ongoing so that we have a steady pipeline of contacts. Bill Good's book "Hot Prospects" contains excellent prospecting advice. Here is some more helpful
Annuity Advisor
-
Do regulators want to end fixed annuities?
FINRA and the North American Securities Administrators Association won the index annuity battle and persuaded the SEC to call index annuities securities by saying they would do a better job of determining when an index annuity sale is
Marketing Playbook
-
How to sell to affluent seniors (part 2)
How do you hunt for big game? Forget your hard-sell, "29-different-techniques-to-a-close" routine. Elite income earners ask lots of questions. They also are not as self-consumed as the characters on "Dynasty" and
Practice Management
-
More ways to maximize on CRM systems
Do you ever wonder about the appropriateness of the filters you've selected for your direct mail marketing leads? We periodically send the names and addresses of our clients to our direct mail marketing firm. For a small fee, we're able
-
Becoming president of your own world
It's about that time when the politicians and, well, everyone make their first big judgment of the new U.S. president -- the first 100 days. It seems an absurd and random bar to expect someone to change everything that's wrong in
Ethics in Action
-
Due diligence? Get serious (Part I)
"Due diligence." Now that's a quaint term! Since 1933--when Congress passed the Securities Act--financial firms have been conducting research on the companies whose equities they sell. They don't do this out of the
The Motivated Seller
-
Your attitude is your altitude
Selling in today's challenging and turbulent market place requires focused goals, a healthy work ethic and an optimistic outlook. While we are not always able to choose our circumstances, we can and must control how we respond to life's
The Close
-
The opportunity of a lifetime (part 2)
Our customers' investments will have less-impressive returns in the future. We can help them achieve better results. Reducing or eliminating income taxes will maximize the net benefit of their investments. Income tax planning is beneficial
Seniors Speak Out
-
If you had any assets becoming liquid within the next quarter, what would you plan to do with them?
"Wow. That's a good question. I hadn't thought about that. I wish it would come! I guess if I did fall into some money soon, I would get my house better insulated. This has been a pretty mild winter by Denver standards, but
-
With all the economic uncertainty out there, what financial product/instrument are you avoiding?
"I'm avoiding all the get-rich-quick stuff. I'm old enough to not be doing anything risky. But even if I was younger, I wouldn't fool around, or even listen to anybody promising me the moon. No risky stuff at all. I
New Products
-
Whole life
Liberty Mutual's single-premium policy is well suited for wealth transfer. Its single premium immediately purchases a death benefit that is larger than the original payment (in some cases, the benefit will double the single premium). Features
-
Universal Life
National Life's new variable universal life product is a market-sensitive contract which provided flexibility of death benefit and premiums, combined with tax-deferred growth of cash values to the market performance of the sub-accounts. New
Red Flag Reminder
-
Beware unlicensed "specialists"
Millions of Americans have lost their homes in the current foreclosure crisis. Millions more stand to do so in the future. But they should think twice before doing business with so-called mortgage modification specialists. Such entities, regulators
Source List
-
FMO Source List
FMO Source List