Senior Market Advisor June 01, 2010
Cover Story
100 best sales and marketing ideas for 2010
Each year, we're always interested to see if a common theme emerges among the material (provided by you, our readers) in our annual 100 Best Sales and Marketing Ideas feature.
Feature
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LTC, Medicare and health care reform
The Obama Administration's new health care bill has created some important Medicare changes, but your clients need to know that LTC coverage is still not a given for all Americans.
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A new era for Medicare supplements
The June 1 changeover for existing Medicare Supplements means a golden opportunity for advisors to better serve their clients' needs.
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How to sell life insurance to women
While the sales world of the past often excluded women from a family's life insurance buying decisions, today's market demands that you address the needs
Special Section
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Medicare Special Section
Still-evolving changes in health care legislation could have a serious impact (or could be a big boost) to your LTCI sales. Learn what's going on.
Up Front
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Medicare scams multiply
Wow, Medicare, it seems, has really become a poster child for bad business practices.
That's Life
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Time to be a health care teammate
At a time when such emphasis is being placed on President Obama's health care plan,
Coach's Corner
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Living longer by getting gratitude
Hang with me on this, because it feels like a motivational chat is about to happen,
LTCI Insider
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Making contacts with qualified LTCI leads
I'm buying prospecting leads and need suggestions about making these calls.
Annuity Advisor
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Never use the "fixed-rate bucket" unless ...
Index annuity buyers from a year ago are seeing 7 percent, 8 percent and even double-digit yields credited to their index annuity
Marketing Playbook
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How to cope with problem people (part 2)
Last month, we started to discuss some strategies for dealing with the truly challenging people
Ethics in Action
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School's in: The case for lifelong learning
June always reminds me of Alice Cooper's hit song, "School's Out."
The Motivated Seller
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Key to prospecting? Strike while the iron is hot
Why is it that some advisors consistently earn a six-figure annual income while other advisors,
The Close
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It's your job to provide the answers
Our country desperately needs quality agents/advisors to deliver a vital message.
Feedback
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In response to "Obama and seniors and health care, oh my!"
I sold 99 Medicare Advantage Plans during the AEP and so far in the OEP.
Seniors Speak Out
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Are your children, grandchildren or other family members involved in your financial decisions?
That's funny you ask that. About a month ago, we brought a grandnephew of ours in to help us go over our finances.
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What are the biggest expenditures you have planned for the summer?
Probably, our annual summer vacation to Hawaii.
Vitals
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Will you love me in the morning?
We've all had those sales presentations where everything went right.
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Americans regaining a sense of financial security
While 2010 began with dismal financial security sentiments, Americans now feel more optimistic about nearly all aspects of their financial security.
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Clients: Love the one you're with
Too many salespeople get the deal, make their quota and then focus solely on bringing in the next deal.
Red Flag Reminder
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Stow your files to keep clients safe
Messy desks may be the sign of a creative mind. But they're also a big compliance risk.
Inside the Boomer Mind
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Boomer disability rate will increase with waistlines
Recent medical studies suggest that the rate of obesity, chronic illness and disability among boomers may be higher than for older generations.
Industry Speaks Out
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Two tips to survive a bad economy
Almost any industry can make customer follow-up phone calls, but very few companies and people actually do it with any consistency and regularity.
Advisors Speak Out
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How to reform health care
The system needs to be reformed, no one has argued against that. At the same time let us keep it real.
