Senior Market Advisor April 01, 2012
Cover Story
Living the Dream
With successful practices in Northern California and Hawaii, advisor Roy Gagaza has found that wherever he meets prospects age 55 and over they need to focus on principal preservation so they can enjoy those golden years.
Special Section
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A Study in Diversity
Senior Market Advisor continues its series about how diverse groups are making inroads in the industry. This month we look at the Hispanic community.
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Hispanics in Insurance
Latinos will make up a third of the U.S. population by 2050. Carriers are recruiting agents now to serve that market.
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Q&A with Henry Vazquez
If advisors want to reach this growing demographic, they have to gain their confidence first says Henry Vazquez.
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Marketing to the Hispanic Community
Reaching Latino prospects requires an insight into their lives that can only be gotten by person-to-person meetings.
Feature
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The Estate Plan
As your clients age, they need more help in mapping out their financial goals.
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The Estate Plan: IRA Rollovers
Sidestep tax traps. If a 401(k) rollover is not done properly, your client could be in for a big surprise.
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The Estate Plan: Trusts
Has the current estate tax climate ended the need for trusts? Let’s hope not, because there are still valid reasons advisors should have this structure in their arsenal.
Up Front
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President Obama and the tax-deferred annuity
In the wake of President Obama’s 2013 budget, the Insured Retirement Institute (IRI) states “that ... it is concerned about several proposed changes..."
Feedback
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Letters
In response to "Lessons from my UPS guy"
Seniors Speak Out
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What is your greatest fear?
You have to have a plan to get to the finish line. I’ve been fortunate. Before I retired I worked as a motivational speaker. I made money and I saved it.
Boomers Speak Out
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Are you more optimistic now that the stock market has returned to 2008 levels?
I heard it had gone higher, but I still keep reading articles about the country having a “lost decade” like Japan.
Advisors Speak Out
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Is gold the new black?
Gold has lost some of its luster, but security of one’s money never goes out of style.
Industry Speaks Out
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‘Stop! Don’t forget to leave enough in the plan!’
How old your client is when he decides to roll over his 401(k) could determine whether the entire amount should be transferred.
SMA Advisor 2.0
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Using Social Media? Better Check With The SEC
The SEC recently released a National Examination Risk Alert regarding investment advisor use of social media.
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Gingrich, Obama give LTC answers
Newt Gingrich is the only Republican presidential contender who responded to a National Council on Aging (NCOA) candidate survey.
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The 50+ Market
Maybe you thought your tax prep would get less complicated once you stopped working, but preparing taxes in retirement can be quirky.
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Red Flag Reminder
Don’t get burned by email fraud
Your Practice
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The importance of mission buy-in by staff and clients
Everything flows from how you treat your clients.
Marketing Playbook
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Sales magic, Part 2
People tend to fall into one of three categories in terms of how they think or process information: “visuals,” “auditories” or “kinesthetics.” Last month, we discussed visuals. Now, let’s take a look at auditories.
LTCI Insider
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Create a Referral Guide
As part of my plan to get quality referrals to high-net-worth prospects, you suggested last month that I provide referral sources with a Referral Guide. How do I create that?
The Educator
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Unlocking the IRA retirement vault
Be more than a product pusher. Focus on the client’s retirement goals.
Annuity Insider
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Getting started with indexed interest crediting
First understand the crediting method you choose for your client.
Life Insurance Insider
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A simple way to explain a life insurance legacy
Any senior can pass along a gift to their heirs with proper planning.
Ethics in Action
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Reputation death, Part 5: Don’t be an agent of chaos
Growth can only happen if you are organized.
The Close
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Your financial success is closer than you think
Find the people you want to be like and follow their lead.







