Senior Market Advisor February 01, 2012
Cover Story
The Buddy System
Want to build your business? Start by forming strategic alliances with other professionals, and the referrals will roll in.
Cover Story
Feature
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Industry Trends 2012
New product innovations, new marketing strategies, and new regulations: What to look for in 2012.
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The Hot (and not) List
Sales of LTCI, annuities and life insurance are good, but not great. Yet carriers are still devising new twists on their offerings.
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Doing Business in Changing Times
Want to reach busy clients? Need to cover a niche market? How can you stop procrastinating and make a decision? These advisors have the answers.
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Regs Rule
Laws already on the books and those being contemplated stand to make the job of advisors and insurance agents much different in the future.
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Annuity Alchemy
Just like fine cuisine, annuities can be fused with other insurance elements, like long-term care insurance and hedging strategies.
Feedback
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Letters
Be part of the conversation...
Seniors Speak Out
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Do you believe you have enough money to last your entire retirement?
Um, it could go either way, but I guess that depends on how long I live (laughs).
Boomer Speak Out
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What is your tolerance for risk?
I guess I would say I take appropriate risks financially, but not stupid ones.
Advisors Speak Out
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Do you have broker block?
Clients don’t care as much about rates and caps as we may think.
Industry Speaks Out
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Should you buy, sell or merge?
Understanding the real reasons behind why an agency was built provides important indicators to determine the best means to grow, adapt and navigate future changes.
SMA Advisor 2.0
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Video: Is your site missing something?
If you’ve ever written, created, recorded or edited a video, you know how difficult and tedious it can be.
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Are you optimized?
When it comes to rising to the top of the results pages of search engines such as Google or Bing, you need a plan for your SEO.
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The 50+ Market
Gen X and Gen Y saving more than boomers
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7 TIPS for a great blog
A blog isn’t just another website. It enables your readers to respond to what you’ve written.
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Communication: The key to unlocking referrals
Energy goes where attention flows, so without specific attention given to the act of asking for referrals, you may be coming up short in this area.
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Red Flag Reminder
FINRA shines spotlight on senior designations
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TRUST: Don't Leave Home Without It
Here are three principles you can follow to develop trust.
Your Practice
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Client family or database?
Know your clients like family members, not just a name on a list.
Annuity Insider
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Which indexed annuity GLWB is best?
The determining factor ultimately depends on whether the rider performs better now or later.
The Educator
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Four steps to developing strategic alliances
When partnering with another professional, stress how the bond benefits them as well.
LTCI Insider
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What’s your prospect’s mindset?
To sell LTCI, it’s essential to know the person’s experience with long-term care issues.
Ethics in Action
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Reputation death, Part 3
Even small misdeeds can harm your professional standing.
Marketing Playbook
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Four steps to hitting your 2012 goals, Part 2
Visual reminders and a business coach can help you reach your objectives.
Life Insurance Insider
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Defy popular perception: Overcome the life insurance taboo
Though it has fallen out of favor, life insurance remains an important financial planning tool.
The Close
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We sell guarantees
Your prospects and clients may not know about the most important benefit you provide.
