Senior Market Advisor May 01, 2013
Features
The Big Bad Boomers
With the oldest boomers hitting retirement age, what do they do with the rest of their lives? To work or not to work...that is the question.
Cover Story
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6 retirement truths your boomer clients need to know
Six advisors who cater to boomers share the words of wisdom that they keep top of mind.
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Second acts: How (and why) boomers are embracing encore careers
The novelist F. Scott Fitzgerald once wrote: “There are no second acts in American lives.” A growing number of baby boomers would disagree with him.
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DIAs: The perfect annuity for baby boomers
Surprising for the “we want it now” generation, boomers appear willing to park their money in deferred income annuities.
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For this advisor, it’s all academic
Advisor Linda Leitz is studying for her Ph.D. so she can understand the psychology behind boomers’ financial decisions.
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A place like Mayberry
Advisor Kendall Regen knows old-fashioned values still have their place.
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A drive to be ethical
A car buying experience showed Todd Cousino the kind of advisor he didn’t want to be.
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How one former advisor is redefining retirement
From Wall Street to her yoga studio, baby boomer Amy Kraft has always had an eye on helping retirees make their Golden Years golden.
Up Front
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Ode to a baby boomer
If you sell annuities or offer financial advice, maybe it’s time you got to know the baby boomer generation.
Life Insurance Insider
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Plan for today, tomorrow and the future
Many of us are at different levels of our professional lives. You may be just at the start, or considering leaving the financial industry. No matter where you are today, there will come a time when your clients will want to know who is going to look after their financial...
LTCI Insider
Annuity Insider
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Vapor on paper: Coming to an annuity near you
Ultimately, the insurance company must have control over the illustrated values on insurance contracts.
Marketing Playbook
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How to gain clients through CPAs, part 2
These three techniques will help you build the right CPA relationships and gain access to more affluent prospects.
Ethics in Action
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How to set an ethical precedent
If you don’t, you might find yourself on a slippery slope leading to unsuitable sales.
Your Practice
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What does your website say about you?
Your website communicates volumes about your brand, your values and the way you do business. Make sure you're sending the right message.
The Close
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It's all about taxes
Many agents and advisors don’t realize how many sales pass them by because they do not understand income taxes.
The Educator
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How to build the right brand
Here's how to build a brand that compels prospective clients to take action.
Feedback
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Letters
In response to "The annuity industry needs its own Series 7 exam...now"
Advisors Speak Out
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One annuity does not fit all
The industry must end its “spandex” approach to selling annuities.
Seniors & Boomers Speak Out
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Have you or someone you know been the victim of a scam?
Unfortunately, yes. I have been the victim of a pyramid scheme. Many years ago, I had a friend who was working for a group that sold vitamins. She introduced me to it, took me to a few meetings. She seemed to be doing well and convinced me to join up....
Industry Speaks Out
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Time to switch?
Now may be the time to become an IAR and move from a transaction- to fee-based model.
SMA In Brief
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A time of transition
The baby boomers have reshaped society. Now they are rewriting the rules of retirement.
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Boomers be prepared
The recession has taken a toll on boomers’ retirement plans. Are they ready?
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Help your clients prevent tax identity theft
According to federal authorities, tax-return fraud is on the upswing. And your senior clients may be at greater risk.







