Senior Market Advisor March 01, 2012
Cover Story
The King of Memphis
Advisor Don Angel finds it’s good to be king with his philosophy of helping clients worry less by creating financial independence.
Feature
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Advisor Survey 2012
Senior Market Advisor asks advisors about the issues keeping them and their clients up at night.
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The Essential Guide to Annuities
Boomers want lifetime guaranteed benefits. Carriers want to de-risk their products in a volatile market. Is there an annuity out there for your client? Yes.
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The Fight Goes On
The battle over health-care reform is far from over.
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Mining For Growth in 2012
Want to expand your business this year? Look to your current client base, your community and even prospects that may have drifted away.
Up Front
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How to fix the middle class blues
A recent Gallup Poll found that consumers feel as bad about the economy as they did in 1992, another landmark presidential election year.
Feedback
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Letters
In response to “50 Best Ways to Generate Leads” JANUARY 2012
Seniors Speak Out
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How good a job do you think your advisor is doing?
I feel like my advisor has done a real good job. I won’t lie; I’ve lost money like everybody else lost money a few years back.
Boomers Speak Out
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How do you feel about privatizing Social Security?
I don’t know. It’s hard to think about what that would mean. Would they change it? I don’t think I’d like it to be changed.
Advisors Speak Out
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The “real benefits” of market history knowledge
Investment strategies and consumer expectations are changing and an index annuity may no longer be the answer.
Industry Speaks Out
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Fixed annuities poised for growth in 2012, but challenges remain
Even after the defeat of 151A, proposed regulations could impact fixed annuities.
SMA Advisor 2.0
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Build a Better Social Media Toolbox
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Selling as a SNAP
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Are you optimized?
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The 50+ Market
Keep in mind there is not a typical boomer; however, there are commonalities. It is helpful to understand the similarities and to respect the differences when working with boomers.
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Red Flag Reminder
Annuity Insider
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The skinny on fat annuity fees
“There is no such thing as a fee on an indexed annuity.”
Ethics in Action
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Reputation death, Part 4:
“Always recommend high-value and low- or moderate-cost products.”
The Educator
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Let a client introduce you to prospects
“Who is introducing you to a prospective client?”
Your Practice
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Your mission begins with a statement
“When you aim past success to significance, you’ll become what you aspire to be.”
Life Insurance Insider
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Use life insurance to minimize your client’s tax burden
“It’s imperative to remember all the taxable aspects of the financial plan you’ve put in place for your client.”
LTCI Insider
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A guide for getting referrals
“Stay on the client’s personal radar screen in positive and creative ways.”
Marketing Playbook
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Sales magic, Part 1
“If you knew what system your client was using to evaluate your ideas, would you be more effective?”
The Close
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See more people…make more sales, Part 2
“Asking questions in a conversational way creates awareness and interest.”







